Running live on the ITC distributor network

One click plans your whole day of deliveries.

RouteSync is built for FMCG businesses that deliver direct to retail. It takes today’s orders and builds every delivery route for you — matched to what each vehicle can actually carry and who is available to drive it. Then it tracks every order live and shows you how well your vans and your people were really used.

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routesync.app/wd/trips/auto-route/preview
Auto-route preview · 154 ready orders · 4 vehicles
Save as drafts Re-generate
Trips
4
Stops planned
71
Weight
3,842 kg
Unplanned
6
closed pending driver
Trip 1 · TS09 EK 441274% full
1VB279 · ANNAPURNA KIRANAM38.6 kg
2VB461 · SRI VENKATESHWARA KG50.9 kg
3VB1405 · GAYTHRI KGS6.0 kg
+ 16 more stops · ETA 09:40 → 15:20
Trip 2 · TS09 FA 889071% full
1VB562 · BHARATHI K/G8.2 kg
2VB635 · SRI VENKATESHWARA5.4 kg
+ 14 more stops · ETA 09:40 → 14:05
6 orders left in the Ready pool — 4 retailers have no GPS pin, 2 exceed remaining capacity. Review
One click, four trips — every van loaded to target, every stop in order
1 click
plans a full day across the whole fleet
Every van
checked against its capacity before it leaves
Live
order tracking all the way to the shop
3
utilisation measures — vehicle, time, staff
The problem

You’re running a fleet on one person’s judgement

Every morning somebody decides what goes on which vehicle, and in what order. That single decision sets how many trips you run today, how much fuel you burn, how many outlets get served — and how much of the van you paid for actually gets used. In most businesses it’s still made by hand, from a printed order list.

It costs you your best person

Two hours of an experienced manager’s morning, every morning — and usually only he can do it. When he’s on leave, the whole day slows down.

You pay for the trip either way

A van that leaves a third full costs the same fuel, the same driver and the same day as a full one. Without a capacity check, nobody finds out until the load is on the road.

The day is invisible while it happens

Where is the vehicle? Has that outlet been served? Today the only way to find out is to ring the driver — and your customers ring you asking the same thing.

Afterwards, nobody can answer the basics

What percentage did we actually deliver? How much came back and why? Which outlets keep failing? Without those numbers you can’t fix anything — you can only react.

How it works today

The route decides the orders

  • Outlets are locked into a fixed weekly round — same driver, same shops, same day, whatever the order book says.
  • Quiet days go out under-loaded; busy days go out overloaded. Capacity is a guess.
  • A new outlet waits weeks before it fits into a round.
  • One driver running late puts the whole round behind, and you hear about it last.
  • The knowledge lives in one head, so the business can’t grow past it.
With RouteSync

The orders decide the route

  • Today’s orders grouped by where the outlets actually are, across your whole fleet at once.
  • Every trip loaded to a fill target you set — and never past it.
  • A new outlet is served the same day it orders.
  • Delays flag themselves on screen while there’s still time to act.
  • Any trained person can run the day. The system holds the map.
The core of the product

One click. Every order routed.

Your operator doesn’t sort orders, group them by area, or work out what fits in which van. He chooses today’s vehicles, sets how full he wants them, and presses Generate.

1

It reads every order for the day

Straight from the order file you already produce. The weight of each order is worked out automatically — nobody types a figure.

2

It knows what each vehicle can carry

Trips are filled to the target you choose and stopped there. No overloaded vans, and no van going out at a third full because that’s how the round always ran.

3

It groups outlets that are near each other

Each trip stays in one part of the city instead of crossing town twice. That’s fuel and hours you stop paying for.

4

It allocates the staff you actually have

Set how many stops one person should cover and which vehicles are running today. The plan works inside those limits, so it’s executable, not theoretical.

5

Your operator reviews, then dispatches

Nothing is committed automatically. Move an outlet between trips if you want to, then send every driver their route in one action.

routesync.app/wd/trips/auto-route/preview
Auto-route preview · 154 ready orders · 4 vehicles
Save as drafts Re-generate
Trips
4
Stops planned
71
Weight
3,842 kg
Unplanned
6
closed pending driver
Trip 1 · TS09 EK 441274% full
1VB279 · ANNAPURNA KIRANAM38.6 kg
2VB461 · SRI VENKATESHWARA KG50.9 kg
3VB1405 · GAYTHRI KGS6.0 kg
+ 16 more stops · ETA 09:40 → 15:20
Trip 2 · TS09 FA 889071% full
1VB562 · BHARATHI K/G8.2 kg
2VB635 · SRI VENKATESHWARA5.4 kg
+ 14 more stops · ETA 09:40 → 14:05
6 orders left in the Ready pool — 4 retailers have no GPS pin, 2 exceed remaining capacity. Review
The plan comes back on a map — with a fill bar per van and anything that didn’t fit shown plainly
routesync.app/wd/trips/build
Build a trip · manual (beat-wise) Calculate & optimise
Ready-order pool · grouped by beat
CY0000000018 · NACHARAM_Z2_Prime11 eligible
VB279 · ANNAPURNA KIRANAM2 orders · 104 pkts
VB461 · SRI VENKATESHWARA KG1 order · 99 pkts
VB282 · GANESH K/M1 order · 1 pkt
CY0000000051 · NACHARAM_Z2_2w_1a9 eligible
VB562 · BHARATHI K/G1 order · 8 pkts
Trip stopsFill 74%
1KEERTHANA KIRANA15.7 kg
2VB0143 PUSHPA KIRANAM38.6 kg
3VB121 · SRI BHAVANI50.9 kg
4VB1439 · SRI BALAJI65.3 kg
11 stops · 499 packets · 2 h 40 m est.
Prefer to plan it yourself? The manual builder shows capacity as you pick.
What you get out of it

One report. Four questions.

These are the questions you already ask at the end of a week. RouteSync answers all four from the same data, without anyone compiling anything.

Did we ship what we planned?

Fulfilment percentage per day and per trip. If it drops below your line, you know the same morning rather than at month end.

How much came back, and why?

Returns split out by reason — shop closed, refused, address wrong, stock issue. Reasons are a fixed list, so they add up into something you can act on.

Are the vehicles being used properly?

How full each van ran against what it can carry, and how the day compared to the plan. Enough to tell a loading problem from a routing problem.

Which outlets keep failing?

Repeat failures by outlet and by reason. Some are worth a phone call; some are worth dropping from the round entirely.

If you only watch one number, watch fulfilment percentage. Everything else on this page explains why it moved.

Three utilisation measures, read together

Each one is simple on its own. The value is in the combination — that’s what tells you where the money is actually going.

Vehicle utilisation
Healthy above 70%
Time utilisation
Healthy above 85%
Delivery utilisation
Healthy near your own target

A day at 40% vehicle utilisation but 95% time utilisation means your routes are geographically inefficient, not under-loaded. Buying a smaller van wouldn’t have fixed it — replanning would.

routesync.app/wd/reports
Reports · last 30 days Download .xlsx
Delivery latency
74.7%
closed on D+1
Order fill rate
92.4%
stops closed / total
Exception rate
13.8%
undelivered / total
The three utilizations
Weight utilization72%
Time utilization88%
Delivery utilization57%
Workbook · 6 sheets
Reports · daily rollup Summary · per trip Details · per hop Invoice level · per order Delivery aging Vehicle raw
Everything above, on one screen — plus a full export when you need the detail
In practice

Your five minutes a day

You don’t need to live in the system. This is the whole routine for someone running the business rather than operating it.

First minute

Look at yesterday

Planned against delivered. Anything under your threshold is worth ten more seconds of attention.

Second minute

Scan the exceptions

One vehicle spiking is a local problem. Everything spiking is a supply problem. The difference is visible immediately.

Third minute

Check today’s plan went out

Trips dispatched, drivers moving, fill levels sensible. If something looks thin, it can still be changed.

Once a week

Look at the trend

Utilisation over thirty days. Rising time with flat load means routes are slowly degrading — worth a conversation before it costs a month.

Once the vans leave

The day stops being a black box

Live order tracking

Every trip on one map, refreshed continuously. Expected against actual arrival at each stop, and an automatic flag when a driver has been sitting too long. You call because something is wrong, not to check in.

Proof of every delivery

The outlet gets a message when the vehicle sets off and a code the driver has to enter to close the stop — recorded with location and time. Disputes stop being one person’s word against another’s.

Nothing for drivers to learn

The driver app installs on any ordinary Android phone, in English, Hindi or Telugu. Today’s stops in order, one tap to navigate, one tap to confirm. No new hardware, no Play Store.

Mistakes have an undo

A driver marks the wrong stop delivered; an operator closes a trip too early. Both are fixed on screen in a click, rather than becoming a support ticket.

Your outlet list gets better on its own

Drivers and field staff can flag a wrong shop location from the doorstep, with a photo. You approve it and the master record updates — so the routing improves week by week.

Nothing changes behind your back

No overnight rollovers, no automatic cancellations. The system points at what’s stuck and offers a button; a person decides. What you saw last night is what you’ll find this morning.

Proof · ITC distributor pilot

Built with a working distributor, not in a lab

RouteSync was designed and hardened alongside a live ITC wholesale distributor in Hyderabad — 1,194 outlets, real order files, real drivers, real Tuesday afternoons. Every feature on this site exists because that business needed it.

The order file already knew what each shop had bought. The outlet list already knew where every shop was. The vehicle records already knew what each van could carry. Nobody had ever put those three facts in the same room and asked for the answer.
Read the ITC case study
Retail outlets
1,194
mapped and routable
Fixed weekly rounds
76
no longer needed for planning
Driver languages
3
English · Hindi · Telugu
Rollout path
3 → 50
distributors, one system
Who uses it

Four people, four screens, one set of numbers

You

Fulfilment, utilisation, exceptions and trends — without asking anyone to prepare anything. Five minutes a day.

Your operator

Imports the orders, plans and dispatches the day, watches the road. The person whose morning you get back.

Your drivers

Today’s stops in order, one tap to navigate, one tap to confirm — in the language they speak.

The brand you distribute for

One comparable view across every distributor on the network, measured identically — so good performance is visible, not just claimed.

See it plan one of your own days

Send us one day of orders and a list of your vehicles. We’ll run it through the planner and walk you through the trips it produces — including whatever didn’t fit, and why. About 30 minutes, on the live system.

Quick support